Client
Philips
Brief
Design a window display in Copenhagen
Idea
Window shopping is in itself it’s own consumption. However, the actual interaction is only done by the eyes. We wanted to give a demo of the products displayed before entering the shop, something to interact with even after the closing hours. With a clinical display we wanted to invite the passing bys to explore the Philips Hue Technology by pushing the Tap and Switch-device on the window. We designed a touch-technology that copied all the functions of the real tap and switch devices. The user could choose opacity next to different light scenarios to see the product range.
Display is placed in ELGIGANTEN on Ströget, Copenhagen. 2017
