Design the branding & identity of a new coffee brand
Koffi became an in-house design concept we wanted to take on. The overall coffee market is growing rapidly and playing with such identity was something we wanted to take on. By articulating the essence of an espresso we wanted to communicate the effect of it.
With strong hit and a strong visual language we created a contemporary design that dared to be a bit bold. We also introduced a more fun bag branding with the “ emergency kit” theme. Since, lets face it. Coffee is at all levels an emergency kit…