Client
Gianni Franzi, Italy
Brief
Design the book for a local Cinque-Terre legend
Idea
We designed a book that put as much colour and added sensed value to a mans life-story as possible. The book which was written in Italian was an exciting project for us to add graphics to, much because we have never done branding for one single person before. We went with a clean and articulated style that took inspiration from the colourful location, contemporary fashion magazines and art books. This was much because Gianni’s personal taste enjoyed design. We worked with a minimal font family that played on contrasts, the photos and the cropping of their layout needed to breathe curiosity. The book is happily published by Italians most prominent publisher – Mondadori.
