Client
Pier 16
Brief
Re-brand their print material and web
Idea
Pier 16 is located on the beautiful island, Lidingö, with a colonial interior style next to the bay. We wanted to combine their location by using the graphical language from sea cards and world maps, since the colonial time was much about exploring the world. We came up with a simple graphical print that we based on their company colours. The menu would be places on clipboards for easy removal and editing. By focusing on Pier 16’s beautiful photos of delicious food we knew at the start that it was going to be the starting point for the website. With easy access and a clean menu-drop down we wanted to highlight their variety of dishes into a graphical, yet sophisticated look. Easy access to opening hours, contact details and route details was what became the success with the site. Part from the food.
