Client
T-Shirt.se ( AIK )
Brief
Design a contemporary fan-support line for football team AIK
Idea
I think that we can all agree that the overall football fashion has always been a bit “loud”. Nevertheless to show support often comes with bold and visible fonts. At Ames Studio we wanted to take it down a notch and focus on the everyday use, seeing that a football fan is always a fan and should at all occasions be able to wear their team. Therefor we came up with a clean and simple line of Tees that watered down the “loud” and replaced it with a bit of style. A clean font family, that was coherent with todays cultural symbols and work in a fresh grey tone that worked well unisex.
